Direct-To-Consumer Launches
Pure Culture Beauty: The personalized skincare start-up uses its Skin Profile Analysis Test and At-Home Skin Test to collect bacteria on users’ skin that provides insight into consumers’ skin barrier and skin condition, which informs the formulation of the personalized and holistic skincare regimen. The formulas are targeted to enhance the individual’s skin microbiome. Following its launch last fall, the brand has expanded its offering with a new range to target acne and oily skin.
Symbiome: The sustainable and science-backed skincare range with supercharged, clean, organic, sustainable, and traceable ingredients—minimum formulation for maximum efficacy has a new launch. The latest product is The Answer Reparative Serum, a blend of six intentional ingredients. A powerful concentration of 50% Conditioned Stem Cell Media containing natural regenerative peptides, exosomes, and growth factors to enhance collagen production and stimulate skin. Available on the brand’s website for $200.
Premium Launches
Charlotte Tilbury: Throughout her 28-year career, Charlotte has perfected the signature supermodel brow. The Supermodel Brow Collection features the launch of Brow Cheat ($25 and refill $15) and Brow Fix ($23), as well as an improved version of Brow Lift ($30 and refill $15) and Legendary Brows ($22.50). Charlotte has created next-generation brow innovation to easily fill, feather, and fix any brow. Brow Cheat and Brow List will also now offer refills for a fraction of the price.
LOLI Beauty: The zero-waste beauty pioneer moves to retail with a rollout in 360 Ulta doors and launches a new product Arnica Elderberry Jelly Organic All Day Maskne + Spot Rescue. The first zero-waste, waterless, alcohol-free acne treatment is made of a clean mix of elderberry, witch hazel, palm oil–free glycerin, and arnica. The product is packaged in a mushroom tray and wrapped in upcycled hemp fiber paper making it 100 percent worm food. Priced at $28 and available at Ulta.
Formula 10.0.6: The fourth-generation family-owned brand is building on the success of its So Totally Clean franchise with the launch of Skin So Clear, an assortment of must-have products for acne-prone skin. Another new launch expands on its Well Aging Collection with three new Vitamin E-boosted products that nourish and calm while encouraging well aging. All the acne products are under $10 with the new Well Aging priced at $15, available exclusively at Ulta.
KKW Fragrance: Kim Kardashian West’s fragrance brand dropped its first collaboration with younger sister Kendall Jenner. The launch consists of a trio of scents—Amber, Olive, and Blue Roan—said to be inspired by Jenner’s love of nature and horseback riding. Kendall x KKW Fragrance will launch on the brand’s website and retail at $40 each or $110 for the trio.
Launches at Mass
Cantu: Following the launch of the Açai Berry collection and Raw Blends body care collection last month, the brand is tackling Type 4C hair with its latest launch Jamaican Black Castor Oil (JBCO). Cantu wanted to ensure wash day could be simplified by providing a set of products that can ease styling coily tresses formulated with JBCO and shea butter. The four-product range starts at $5.97 and is available at Walmart.
